Capital City Flagship for the world’s most famous automotive brand
Ferrari Mayfair is the UK flagship Ferrari dealership and was the first Ferrari showroom in the world to feature the famous Italian brand’s latest corporate identity.
Located in the heart of Mayfair on Berkeley Square, the site (formerly a Rolls-Royce showroom) was stripped back to its shell and then refurbished to incorporate new lighting, internal finishes, corporate furniture, AV and external signage.
Delivering the project under the challenging constraints imposed by working in one of the world’s wealth centers, the architectural solution achieved by Louis de Soissons maximized the tight footprint giving the dealership the most effective sales space whilst gaining approval from Ferrari.
The project was programmed to complete in time for the British Grand Prix and was officially opened by Ferrari F1 driver Charles Leclerc.
LOCATION: Berkeley Square, Mayfair, London
CLIENT: H.R. Owen
FLOOR AREA: 285 sq. m
James Champion, Brand Director H.R. Owen Ferrari