Rolls-Royce Motor Cars London

The new Rolls-Royce Motor Cars London site delivered by Louis de Soissons is located in a dual-aspect space on Stratton Street and Berkeley Street, right in the heart of London’s exclusive Mayfair. The new showroom provides an opportunity to create a wholly immersive client experience in line with Rolls-Royce’s continuing evolution as a true global luxury goods brand.

Exquisitely detailed in every area the showroom combines a sequence of key features that elevate it from the automotive competitors and the Rolls-Royce brand repositions itself as a House of Luxury. From the front doors modelled on the iconic Rolls-Royce Pantheon grille to the interior concept based on a luxury galleria shopping experience and the true heart of the store the colour and trim room, which houses samples of surface finishes, wood veneers, leathers, embroidery threads and fabrics.

The hi-tec kinetic lighting arrangement illuminates the area in which clients take delivery of their commission, using different sequences and orientations to create an engaging atmosphere, dependent on the product and the elegant customer lounge area with ‘Speakeasy’ bar to the rear – the overall effect is a perfectly judged blend of technical excellence and relaxed, comfortable luxury.